Analisis Strategi Pemasaran Produk Cicil Emas di Bank Syariah Indonesia KCP Magelang Gatot Soebroto
-
Anisatul Azizah
*
STAI Syubbanul Wathon Magelang,
Indonesia
- Yeny Fitriyani STAI Syubbanul Wathon Magelang, Indonesia
- Purwanto Purwanto STAI Syubbanul Wathon Magelang, Indonesia
Keywords:
Indonesian Sharia Bank; Gold Installments; Marketing Strategy; Marketing mix; Promotion
Abstract
The research aims to learn more deeply about the marketing strategies carried out by the Indonesian Sharia bank KCP Magelang Gatot Soebroto in marketing Cicil Emas products to the public. The research method used in this research is field research with qualitative methods. The data sources used are primary data from interviews and secondary data from previous research documents. Data collection techniques use interviews, observation and documentation methods. The research results show that the marketing strategy using the 7P marketing mix, namely product, price, place, promotion, people, physical evidence and process for financing the Gold Installment investment, is good. It's just that there needs to be re-optimization of the strategies that have been implemented at Bank Syariah Indonesia KCP Magelang Gatot Soebroto, such as socialization and utilizing available social media such as webinars or interesting video content so that the marketing reach is more comprehensive and increases public understanding of Cicil Emas products.
References
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[6] A. Rahman, R. Trihantana, and R. Kusumaningrum, “Analisis Manajemen Risiko Pembiayaan Produk Cicil Emas pada Bank Syariah Mandiri Kantor Cabang Pembantu Bogor Jalan Baru,” Sahid Bank. J., vol. I, no. 2, pp. 23–29, 2022.
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[8] M. Nasikin, M. Pudail, Purwanto, and Y. Fitriyani, “Analisis Strategi Pemasaran Pada Kedai Madu Tawon Mr. Ipin Dalam Meningkatkan Kepercayaan Dan Kepuasan Kosumen,” J. Mirai Manag., vol. 8, no. 1, pp. 294–300, 2023.
[9] Z. A. Ramadhan, “Strategi Bauran Pemasaran 7P Dalam Mempertahankan Kelangsungan Usaha pada Situasi Pandemi Covid 19 di Kota jakarta Timur (Studi Kasus Rumah Makan Ayam Geprek ‘Jenderal’),” 2021.
[10] R. Widad, “Strategi Cicil Emas Dalam Meningkatkan Kecerdasan Finansial Masyarakat dan Jumlah Nasabah: (Studi Kasus KCP Bank Syariah Indonesia Situbondo Basuki Rahmat),” Profit J. Kaji. Ekon. dan Perbank., vol. 07, no. 02, pp. 48–64, 2023.
[11] E. Ardyan et al., Metode Penelitian Kualitatif dan Kuantitatif : Pendekatan Metode Kualitatif dan Kuantitatif di Berbagai Bidang. Indonesia: PT. Sonpedia Publishing Indonesia, 2023.
[12] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2017.
[13] Ii. Rosini, Metode Penelitian Akuntansi Kuantitatif dan Kualitatif. Jawa Barat: CV. Adanu Abimata, 2023.
[14] G. A. Yogi and G. Basir, “Analisis Strategi Pemasaran Produk Cicil Emas Dalam Meningkatkan Jumlah Nasabah pada Bank Syariah Indonesia Pulau Punjung Kabupaten Dharmasraya,” Astina Mandiri Median Publ., vol. 2, no. 2, pp. 222–231, 2023.
[15] P. N. Dewi, C. Hendriyani, and R. M. Ramdhani, “Analisis Implementatasi Strategi Bauran Pemasaran 7P Pada Usaha Bakso Wong Jowo By Tiwi,” JIP (Jurnal Ind. dan Perkotaan), vol. 17, no. 2, pp. 6–13, 2021.
[16] A. P. Bawono, “Wawancara,” BSI KCP Magelang Gatot Soebroto, 2023. .
[17] E. F. Cahyono, L. N. Rani, and S. Kassim, “Perceptions of the 7p marketing mix of Islamic banks in Indonesia: What do twitter users say about it?,” Int. J. Innov. Creat. Chang., vol. 11, no. 11, pp. 300–319, 2020, [Online]. Available: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083059734&partnerID=40&md5=51077ee77225b78b9611d95eab42df6f.
[18] F. Musobih and S. Mukarromah, “Tinjauan Syariah Terhadap Strategi Pemasaran Produk Akad Mudharabah di BMT Dana Mentari Karanglewas Purwokerto,” J. Huk. Ekon. Syariah, vol. 2, no. 1, pp. 51–65, 2019, doi: 10.30595/jhes.v2i1.3926.
[2] D. Arisandi, D. Diandra, and S. B. M. Juliansyah, “Kinerja Bank Syariah Indonesia Tahun 2021 Dengan Pendekatan Islamicity Performance Index,” Al-Intaj J. Ekon. dan Perbank. Syariah, vol. 9, no. 2, pp. 135–146, 2023.
[3] M. Istan, “Implementasi Investasi Emas: Kajian Teoritis dan Praktis Menurut Ekonomi Islam,” Al-Intaj J. Ekon. dan Perbank. Syariah, vol. 9, no. 1, pp. 1–12, 2023.
[4] R. Indriani and muhammad A. F. Habib, “Pelaksanaan Gadai dan Cicil Emas di Bank Syariah Indonesia KCP Malang Kepanjen 1 dalam Perspektif Perbankan Syariah,” J. Cahaya Mandalika, vol. 4, no. 3, pp. 557–574, 2023.
[5] Zeiniye, “Peluang Investasi Emas Melalui Produk Cicil Emas Bank Syari’ah Indonesia Kantor Cabang Pembantu Situbondo,” JIEI J. Ilm. Ekon. Islam, vol. 9, no. 03, pp. 4308–4315, 2023.
[6] A. Rahman, R. Trihantana, and R. Kusumaningrum, “Analisis Manajemen Risiko Pembiayaan Produk Cicil Emas pada Bank Syariah Mandiri Kantor Cabang Pembantu Bogor Jalan Baru,” Sahid Bank. J., vol. I, no. 2, pp. 23–29, 2022.
[7] I. Y. Musyawarah and D. Idayanti, “Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Ibu Bagas di Kecamatan Mamuju,” Forecast. J. Ilm. Ilmu Manaj., vol. 1, no. 1, pp. 1–13, 2022.
[8] M. Nasikin, M. Pudail, Purwanto, and Y. Fitriyani, “Analisis Strategi Pemasaran Pada Kedai Madu Tawon Mr. Ipin Dalam Meningkatkan Kepercayaan Dan Kepuasan Kosumen,” J. Mirai Manag., vol. 8, no. 1, pp. 294–300, 2023.
[9] Z. A. Ramadhan, “Strategi Bauran Pemasaran 7P Dalam Mempertahankan Kelangsungan Usaha pada Situasi Pandemi Covid 19 di Kota jakarta Timur (Studi Kasus Rumah Makan Ayam Geprek ‘Jenderal’),” 2021.
[10] R. Widad, “Strategi Cicil Emas Dalam Meningkatkan Kecerdasan Finansial Masyarakat dan Jumlah Nasabah: (Studi Kasus KCP Bank Syariah Indonesia Situbondo Basuki Rahmat),” Profit J. Kaji. Ekon. dan Perbank., vol. 07, no. 02, pp. 48–64, 2023.
[11] E. Ardyan et al., Metode Penelitian Kualitatif dan Kuantitatif : Pendekatan Metode Kualitatif dan Kuantitatif di Berbagai Bidang. Indonesia: PT. Sonpedia Publishing Indonesia, 2023.
[12] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2017.
[13] Ii. Rosini, Metode Penelitian Akuntansi Kuantitatif dan Kualitatif. Jawa Barat: CV. Adanu Abimata, 2023.
[14] G. A. Yogi and G. Basir, “Analisis Strategi Pemasaran Produk Cicil Emas Dalam Meningkatkan Jumlah Nasabah pada Bank Syariah Indonesia Pulau Punjung Kabupaten Dharmasraya,” Astina Mandiri Median Publ., vol. 2, no. 2, pp. 222–231, 2023.
[15] P. N. Dewi, C. Hendriyani, and R. M. Ramdhani, “Analisis Implementatasi Strategi Bauran Pemasaran 7P Pada Usaha Bakso Wong Jowo By Tiwi,” JIP (Jurnal Ind. dan Perkotaan), vol. 17, no. 2, pp. 6–13, 2021.
[16] A. P. Bawono, “Wawancara,” BSI KCP Magelang Gatot Soebroto, 2023. .
[17] E. F. Cahyono, L. N. Rani, and S. Kassim, “Perceptions of the 7p marketing mix of Islamic banks in Indonesia: What do twitter users say about it?,” Int. J. Innov. Creat. Chang., vol. 11, no. 11, pp. 300–319, 2020, [Online]. Available: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083059734&partnerID=40&md5=51077ee77225b78b9611d95eab42df6f.
[18] F. Musobih and S. Mukarromah, “Tinjauan Syariah Terhadap Strategi Pemasaran Produk Akad Mudharabah di BMT Dana Mentari Karanglewas Purwokerto,” J. Huk. Ekon. Syariah, vol. 2, no. 1, pp. 51–65, 2019, doi: 10.30595/jhes.v2i1.3926.
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Published
2023-09-28
How to Cite
Azizah, A., Fitriyani, Y. and Purwanto, P. (2023) “Analisis Strategi Pemasaran Produk Cicil Emas di Bank Syariah Indonesia KCP Magelang Gatot Soebroto ”, Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK), 3(3), pp. 64-70. doi: 10.47065/jamek.v3i3.1182.
Section
Articles
Copyright (c) 2023 Anisatul Azizah, Yeny Fitriyani, Purwanto Purwanto
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